Privacy & Cookie Policy

1. Who We Are

Datumvista Research Ltd is a market research company registered in England and Wales. We provide specialist research services including qualitative research, quantitative surveys, mystery shopping, brand tracking, and related intelligence services to clients across the GCC, Africa, Asia, and Europe.

For any privacy-related queries, you can contact us via the Contact page on this website.

2. What Personal Data We Collect

We collect personal data in the following ways:

When you submit our contact form

• Full name
• Email address
• Organisation or company name
• Country
• Research type or enquiry details

When you visit our website

• IP address and browser type (via standard server logs)
• Pages visited and time spent on site
• Referring website or search query

We do not collect sensitive personal data (such as health information, financial data, or identification documents) through this website.

3. How We Use Your Personal Data

We use the personal data you provide to:

• Respond to your enquiry and provide a tailored research proposal
• Communicate with you about your project requirements
• Maintain records of client and prospect communications
• Improve our website and services based on usage patterns

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Legitimate interests — to respond to business enquiries and manage client relationships
• Contractual necessity — to fulfil our obligations when a project is commissioned
• Consent — where you have explicitly provided information via our contact form

5. How Long We Keep Your Data

We retain personal data for as long as necessary to fulfil the purpose for which it was collected:

• Enquiry data — up to 2 years from last contact, unless a project is commissioned
• Client project data — up to 7 years for legal and contractual compliance
• Website analytics data — typically 26 months

After these periods, data is securely deleted or anonymised.

6. Confidentiality & NDA

All client relationships at Datumvista are governed by Non-Disclosure Agreements. Any information you share with us regarding your organisation, research requirements, or business challenges is treated as strictly confidential and will not be disclosed to any third party without your explicit consent.

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right to access — request a copy of the data we hold about you
• Right to rectification — ask us to correct inaccurate data
• Right to erasure — request deletion of your personal data
• Right to restrict processing — ask us to limit how we use your data
• Right to object — object to processing based on legitimate interests
• Right to data portability — receive your data in a structured format

To exercise any of these rights, please contact us via our Contact page. We will respond within 30 days.

8. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. Our website is served over HTTPS (encrypted connection) and contact form submissions are processed via secure third-party services.

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Third-Party Services

Our website uses the following third-party services that may process personal data:

• GitHub Pages — website hosting (datumvista.com is hosted on GitHub Pages)
• Formsubmit.co — contact form processing and email delivery
• Google Fonts — typography (Fraunces and Outfit fonts loaded from Google servers)

Each of these services has its own privacy policy. We recommend reviewing them if you have concerns about how they handle data.

10. Cookie Policy

Cookies are small text files stored on your device when you visit a website. They help websites function properly and provide information about how visitors use the site.

What cookies does this website use?

This website uses only essential and minimal cookies. We do not use advertising cookies or cross-site tracking cookies.

Cookie Name	Type	Purpose	Duration
Session cookies	Essential	Basic website functionality and navigation	Session (deleted when browser closes)
Google Fonts	Functional	Loading website typography from Google servers	Up to 1 year
Formsubmit	Functional	Contact form submission processing	Session

How to manage cookies

You can control and delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of this website. Most browsers allow you to:

• View cookies stored on your device
• Delete all or specific cookies
• Block cookies from specific or all websites
• Be notified when a cookie is set

For instructions on managing cookies in your browser, visit aboutcookies.org.

11. Links to Other Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any website you visit.

12. Changes to This Policy

We may update this Privacy and Cookie Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this policy, how we handle your data, or wish to exercise your data rights, please get in touch via our Contact page.

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.