Terms & Conditions

1. About Us

Datumvista Research Ltd ("Datumvista", "we", "us", "our") is a market research company registered in England and Wales. We provide specialist research services including qualitative research, quantitative surveys, mystery shopping, brand tracking, retail mapping, and related intelligence services.

These Terms and Conditions apply to all visitors to our website at datumvista.com and to all clients who engage our services.

2. Use of This Website

By accessing and using this website, you agree to the following:

• You will use the website only for lawful purposes and in a way that does not infringe the rights of others
• You will not attempt to gain unauthorised access to any part of the website or its underlying systems
• You will not transmit any unsolicited commercial communications via our contact form
• You will not use this website to copy, reproduce, or distribute our content without prior written permission
• You will not engage in any conduct that could damage, disable, or impair the website

We reserve the right to restrict access to the website at any time without notice.

3. Enquiries and Proposals

Submitting an enquiry through our contact form does not constitute a contract or binding agreement. It is an expression of interest only.

Any proposal or quotation provided by Datumvista following an enquiry:

• Is valid for 30 days from the date of issue unless otherwise stated
• Is subject to change if the scope or requirements of the project change
• Does not constitute a binding contract until a formal agreement or purchase order is signed by both parties

4. Engagement and Project Terms

When a project is formally commissioned, the following terms apply unless otherwise agreed in writing:

Project Scope

The scope of work, deliverables, timelines, and fees will be confirmed in a written proposal or Statement of Work (SOW). Any changes to the agreed scope must be requested in writing and may result in revised fees and timelines.

Payment Terms

• A deposit of 50% of the agreed project fee is required before fieldwork commences, unless otherwise agreed in writing
• The remaining balance is due upon delivery of the final report or agreed deliverable
• Invoices are payable within 14 days of issue unless otherwise stated
• Late payments may be subject to interest in accordance with the Late Payment of Commercial Debts (Interest) Act 1998

Project Cancellation

• If a project is cancelled by the client after fieldwork has commenced, costs incurred up to the point of cancellation will be invoiced and remain payable
• If a project is cancelled before fieldwork commences, the deposit may be partially or fully retained depending on costs already incurred in preparation
• Datumvista reserves the right to suspend or terminate a project if payment obligations are not met

5. Confidentiality

Datumvista treats all client information, project briefs, data, and findings as strictly confidential. We will not disclose any client-specific information to third parties without prior written consent.

Where a formal Non-Disclosure Agreement (NDA) is signed between both parties, the terms of that NDA shall take precedence over this section.

Clients are equally expected to treat any proprietary methodologies, pricing, or unpublished research processes shared by Datumvista as confidential.

6. Intellectual Property

All content on this website — including text, design, graphics, logos, and layout — is the intellectual property of Datumvista Research Ltd and is protected by applicable copyright and intellectual property laws.

You may not reproduce, distribute, or republish any content from this website without our prior written permission.

Research Outputs

Upon receipt of full payment, the client receives a licence to use the research outputs (reports, data, findings) delivered by Datumvista for their internal business purposes.

• Clients may not resell, sublicence, or commercially distribute research outputs without prior written agreement
• Datumvista retains the right to reference the type and sector of work undertaken (without disclosing client identity) for business development purposes, unless otherwise agreed in writing
• Raw data, fieldwork materials, and proprietary methodologies remain the intellectual property of Datumvista unless explicitly transferred in writing

7. Data Protection

Both Datumvista and its clients are responsible for ensuring that personal data collected during research projects is handled in accordance with applicable data protection laws, including the UK GDPR and Data Protection Act 2018.

Where Datumvista collects personal data on behalf of a client (for example, survey respondent data), Datumvista acts as a data processor and the client acts as the data controller. Both parties will agree appropriate data handling protocols before fieldwork commences.

For full details of how we handle personal data on this website, please refer to our Privacy & Cookie Policy.

8. Research Quality and Limitations

Datumvista will carry out all research projects with reasonable professional skill and care in accordance with industry standards.

Datumvista does not accept liability for business decisions made by clients based on research findings. The interpretation and application of research outputs remains the responsibility of the client.

9. Limitation of Liability

To the fullest extent permitted by law:

• Datumvista's total liability to any client for any claim arising from a project shall not exceed the total fees paid by the client for that specific project
• Datumvista shall not be liable for any indirect, consequential, or special losses including loss of profit, loss of business, or loss of opportunity
• Datumvista shall not be liable for any failure to perform its obligations where such failure is caused by circumstances beyond our reasonable control (force majeure), including but not limited to natural disasters, government restrictions, or technology failures

Nothing in these terms limits our liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.

10. Third-Party Links

This website may contain links to third-party websites. These links are provided for convenience only. Datumvista does not endorse, control, or accept responsibility for the content or practices of any linked websites. Accessing third-party websites is entirely at your own risk.

11. Disclaimer of Warranties

This website is provided on an "as is" basis without warranties of any kind, express or implied. While we make every effort to ensure the information on this website is accurate and up to date, we do not warrant that:

• The website will be available at all times or free from errors
• Information on the website is complete, accurate, or current
• The website is free from viruses or harmful components

12. Governing Law and Disputes

These Terms and Conditions are governed by and construed in accordance with the laws of England and Wales.

Any disputes arising from these terms or from the provision of services by Datumvista shall first be subject to good faith negotiation between the parties. If a resolution cannot be reached, disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

13. Changes to These Terms

We reserve the right to update or modify these Terms and Conditions at any time. Changes will be effective immediately upon publication on this website. The "Last Updated" date at the top of this page will reflect the most recent revision. Continued use of the website after changes are posted constitutes your acceptance of the revised terms.

14. Contact Us

If you have any questions about these Terms and Conditions or wish to discuss a project, please contact us via our Contact page.